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Shoppers Have Been Trained to Expect Deep Holiday Discounts and This Year is No Exception

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Consumers plan to spend this holiday—but not at full price. Shoppers intend to spend an average of $675 snapping up gifts this year, up from $627 in 2018, and many are looking for major price reductions, according to a survey by The Conference Board field by Nielsen in October. More than one-third to purchase a…

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