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Shoppers Have Been Trained to Expect Deep Holiday Discounts and This Year is No Exception

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

Consumers plan to spend this holiday—but not at full price. Shoppers intend to spend an average of $675 snapping up gifts this year, up from $627 in 2018, and many are looking for major price reductions, according to a survey by The Conference Board field by Nielsen in October. More than one-third to purchase a…

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