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Shoppers Have Been Trained to Expect Deep Holiday Discounts and This Year is No Exception

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Consumers plan to spend this holiday—but not at full price. Shoppers intend to spend an average of $675 snapping up gifts this year, up from $627 in 2018, and many are looking for major price reductions, according to a survey by The Conference Board field by Nielsen in October. More than one-third to purchase a…

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