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Mobile vs. Mall: Holiday Shoppers Made a Clear Choice Thanksgiving Weekend

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Consumers took to their smartphones to shop this weekend, offsetting sluggish traffic at the traditionally bustling malls. The digital increase should help retailers hit a projected 4 percent to 4.5 percent increase over last year’s final tally. But steep holiday discounts could leave merchants with razor-thin margins. Mike Sansone, a principal in the consumer and…

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