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Hollister Taps TikTok’s Biggest Stars for Trend-Forward New Brand

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Two of TikTok’s biggest stars are working with Hollister to launch a brand-new label. The Gen-Z-friendly apparel label revealed plans Thursday to kick off an exclusive, multi-year apparel partnership with Charli and Dixie D’Amelio—TikTok’s No. 1 and No. 9 most-followed accounts, respectively—later this month. Named Social Tourist, the fledgling brand will offer four distinct apparel…

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