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Hollister Taps TikTok’s Biggest Stars for Trend-Forward New Brand

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Two of TikTok’s biggest stars are working with Hollister to launch a brand-new label. The Gen-Z-friendly apparel label revealed plans Thursday to kick off an exclusive, multi-year apparel partnership with Charli and Dixie D’Amelio—TikTok’s No. 1 and No. 9 most-followed accounts, respectively—later this month. Named Social Tourist, the fledgling brand will offer four distinct apparel…

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