HomeGoods aims to give consumers the home design of their dreams—literally. The retailer launched HomeGoods Dream Vibes, a digital tool that allows consumers to tap into their dreams to find inspiration for their home decor.
Customers can visit homegoodsdreamvibes.com to enter the content of their dreams via either voice-to-text or text input. Participants then answer a series of multiple-choice questions about the dream, including location, who they were with and how it made them feel, etc.
The site then uses IBM Natural Language Understanding algorithm to decode the dream’s sentiment to identify textures, colors, shapes and décor details inspired by the mood of the dream—the dream vibe.
“HomeGoods inspires its customers to discover unexpected finds they didn’t even know they wanted,” said Sarah Ajamian, manager of marketing, HomeGoods. “We created Dream Vibes to spark new home design inspiration, and we can’t wait to see how consumers will use their dreams to help breathe new life into their favorite spaces.”
Immersive digital experiences have become a popular tool for home furnishings and decor companies. Earlier this week, Avocado Green Mattress opened a New York City flagship featuring a 4D immersive Sleep Experience designed to mimic the experience of sleeping on one of the company’s beds. And mattress company Saatva partnered with Samsung to create digital Viewing Room experiences.
HomeGoods partnered with TV personality Tyler Cameron, star of ABC’s “The Bachelorette” and FOX’s “Dirty Dancing,” to be the first to try out HomeGoods’ Dream Vibes tool. Tyler’s Dream Vibe featured a calming color palette of deep blue hues, mixed metals and warm leather accents.
“Finding, flipping and building homes is in my DNA and seeing the result through people’s eyes is what fuels me. I’m constantly looking for new inspiration to bring to my projects and even my own home to make my spaces really speak to me,” Cameron said. “I dreamt about spending time with my entire family and everyone from high school—literally everyone! So, when I decorated my home based on my HomeGoods Dream Vibe, ‘Popcorn and PJs, Please,’ it helped me create a vision for my home I would have never designed otherwise.”
The Dream Vibes tool is available at homegoods.com.