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HomeGoods Turns ‘Dream Vibes’ Into Off-Price Inspiration

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

HomeGoods aims to give consumers the home design of their dreams—literally. The retailer launched HomeGoods Dream Vibes, a digital tool that allows consumers to tap into their dreams to find inspiration for their home decor. Customers can visit homegoodsdreamvibes.com to enter the content of their dreams via either voice-to-text or text input. Participants then answer…

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