HSN expands its home goods private labels with the launch of a new farm-house-style line, Emryn House.
The collection includes an array of home items, including bedding, throws, quilts, decorative pillows, lanterns, furniture, lamps, and decor pieces like faux plants and flameless candles. The line was designed by HSN’s in-house team to offer a farmhouse look “with a modern twist.” Pieces are priced from $39.95 to $229.95.
“The Emryn House brand will provide a fresh and colorful take on this popular home aesthetic, bringing our customers unique and on-trend décor, bedding, and lighting to update their homes,” said Rob Robillard, HSN chief merchandising officer.
The farmhouse aesthetic—which took off in popularity thanks in part to HGTV stars Chip and Joanna Gaines—features rustic, distressed woods, plenty of white, and industrial metal accents. Forty percent of HSN customers identified farmhouse as their favorite decor style.
HSN has made significant investments in its private-label home goods brands. The company launched an outdoor line last year with reality stars Chris and Peyton Lambton of “The Bachelorette” and “The Bachelor” fame, and plans to introduce two more private home brands later this year.
The Emryn House collection is available on-air and online at HSN.com.
Companies have been investing both in private labels and home goods. Bed Bath & Beyond this week introduced the coastal-inspired Everhome private brand.