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Hudson’s Bay Hopes Forever 21 Launch Can Attract Gen Z Shoppers

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Two brands that have undergone drastic changes in recent years are teaming up in an effort to recruit younger consumers. Full-line collections from Forever 21 are now available at select Hudson’s Bay locations, with two stores in the Ontario cities of Toronto and Mississauga the first to debut the merchandise. Additional locations are expected to…

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