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Playboy Makes a Play for Lingerie With Aussie Acquisition

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Consumers buying into Hugh Hefner’s provocative Playboy Bunny aesthetic now have new fashion and lifestyle options on their hands. On Tuesday, Playboy inked a $333 million deal to acquire Honey Birdette, the racy lingerie brand created as a “platform for confidence and sexual and body empowerment,” Eloise Monaghan, founder and managing director of the Australian…

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