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Playboy Makes a Play for Lingerie With Aussie Acquisition

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Consumers buying into Hugh Hefner’s provocative Playboy Bunny aesthetic now have new fashion and lifestyle options on their hands. On Tuesday, Playboy inked a $333 million deal to acquire Honey Birdette, the racy lingerie brand created as a “platform for confidence and sexual and body empowerment,” Eloise Monaghan, founder and managing director of the Australian…

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