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Hugo Boss’s Winning Recipe: More Meghan Markle, Fewer Suits

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

When Meghan Markle graced the English town of Chichester with a royal visit last month, her forest-green outfit lit up Instagram. Within minutes, the $595 lambskin pencil skirt from Hugo Boss AG sold out online. The Duchess of Sussex’s choice of wardrobe was a coup for the German company, better known for wrapping businessmen in…

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