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Hurley Looks to Grow Women’s Apparel With New Licensing Deal

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

In one of the first moves following its acquisition by Bluestar Alliance, surfwear brand Hurley has entered into a licensing agreement with California-based Hybrid Apparel to design, manufacture and sell Hurley-branded women’s apparel. Hybrid Apparel will help to elevate the surfwear brand’s women’s business, Hurley CEO Bill Hutchinson said in a statement, adding that he…

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