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Hurley Looks to Grow Women’s Apparel With New Licensing Deal

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

In one of the first moves following its acquisition by Bluestar Alliance, surfwear brand Hurley has entered into a licensing agreement with California-based Hybrid Apparel to design, manufacture and sell Hurley-branded women’s apparel. Hybrid Apparel will help to elevate the surfwear brand’s women’s business, Hurley CEO Bill Hutchinson said in a statement, adding that he…

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