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Gaming Brand HyperX Expands Into Apparel Design

Gaming brand HyperX debuted its first original apparel collection last week with the help of its long-time partner Champion Athleticwear.

Designed by HyperX and manufactured with Champion, the GG Collection arrives nearly a year and a half after the two collaborated for the first time. That original apparel collaboration—a first for Kingston Technology brand back in October 2019—included crewneck sweatshirts, hoodies and T-shirts. At the time, the pair described the release as providing a gateway for HyperX to become a premier gaming lifestyle brand.

It appears HyperX is making good on that plan, while still maintaining its ties with its athleticwear collaborator. Its initial GG Collection—named after the ubiquitous gaming abbreviation for “good game” —includes a hoodie based on Champion’s Powerblend design, a classic 100 percent cotton tee, a stretch fit hat, a stretch-fit flat-bill hat and a coordinating face mask.

HyperX's GG Collection was manufactured by Champion Athleticwear

The pieces, available in a range of colors synonymous with the HyperX brand, feature a clean, minimalistic design “crafted to provide fans with a stylish and functional way to proudly showcase their HyperX fandom,” HyperX said.

“We are excited to announce HyperX’s first apparel release with the introduction of the HyperX GG Collection,” HyperX’s strategic marketing manager Stephanie Winkler said in a statement. “We wanted to offer HyperX fans an accessible line of clothing and accessories that allow them to express themselves and their passion.”

HyperX’s GG Collection, available exclusively in the U.S. through the brand’s online shop, starts at $10 for a face mask and tops out at $60 for a hoodie.

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Though HyperX’s first original apparel collection largely plays the role of brand merchandise, several larger companies have begun designing apparel and footwear to meet the specific needs of gamers. Champion unveiled such a collection in August.

The Gamer Collection centers on a patent-pending sweatshirt design. Details include an oversize hood that can be worn over headsets of all sizes, odor-control technology, narrowed sleeves and a unique rib cuff that will stay put when pushed up unto the forearm. The fleece top also features a kangaroo pocket with zippers and a zip pocket at the left chest with an internal credit card slot.

The gaming community, however, has not always welcomed esports fashion with open arms. Puma’s Active Gaming Footwear, described by one Twitter user as “$100 socks,” was met with skepticism when it debuted in December 2019.

The internet responded to Puma's Active Gaming Footwear with skepticism

Of the 19 reviews left on Puma’s site for the controversial footwear, the vast majority appear to have been penned by internet trolls. “I am now able to three-piece McNugget fools in Online Battle Chess,” reads one. Another user writes, “We all know the feeling when your feet just are cold and you cant aim. Luckily these socks are amazing. They fix all your aiming problems.” Under cons, responses include “could not afford rent this month,” “cost both my kidneys” and simply “no good dont buy.”