Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Gaming Brand HyperX Expands Into Apparel Design

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Gaming brand HyperX debuted its first original apparel collection last week with the help of its long-time partner Champion Athleticwear. Designed by HyperX and manufactured with Champion, the GG Collection arrives nearly a year and a half after the two collaborated for the first time. That original apparel collaboration—a first for Kingston Technology brand back…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands