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The Quest for Consumer Data Set to Intensify in Year Ahead

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The retail evolution prompted by the pandemic has spurred an astronomical e-commerce acceleration, to the tune of 200-300 percent in growth over the past 20 months. But as the web continues to heat up, the new frontier for brands will be the battle over consumer privacy, which stands to upend marketing plans heading into the…

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