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Why Purpose-Driven Brands Will Thrive in 2020

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

What’s your raison d’etre? And more importantly, how does that line up with the values of your core customers? The importance of a brand purpose is more important than cost and convenience for today’s shoppers, concludes a new study on global consumer trends from IBM. That means retailers now must go beyond simply offering convenient…

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