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Why Purpose-Driven Brands Will Thrive in 2020

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

What’s your raison d’etre? And more importantly, how does that line up with the values of your core customers? The importance of a brand purpose is more important than cost and convenience for today’s shoppers, concludes a new study on global consumer trends from IBM. That means retailers now must go beyond simply offering convenient…

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