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Why Purpose-Driven Brands Will Thrive in 2020

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

What’s your raison d’etre? And more importantly, how does that line up with the values of your core customers? The importance of a brand purpose is more important than cost and convenience for today’s shoppers, concludes a new study on global consumer trends from IBM. That means retailers now must go beyond simply offering convenient…

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