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Why Purpose-Driven Brands Will Thrive in 2020

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

What’s your raison d’etre? And more importantly, how does that line up with the values of your core customers? The importance of a brand purpose is more important than cost and convenience for today’s shoppers, concludes a new study on global consumer trends from IBM. That means retailers now must go beyond simply offering convenient…

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