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Why Upstart Intimates Brands Look Nothing like Victoria’s Secret

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Months after Rihanna debuted her cosmetics brand with 40 shades of foundation, bloggers and editors wrote at length about the “Fenty Effect,” the sudden influx of new or expanded foundation shade ranges in other drugstore and prestige brands. While many of those brands had been developing more inclusive foundation shades, or even already selling them,…

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