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Intimates Startup Harper Wilde Adds New Bra Options

Intimates start-up Harper Wilde is new on the scene but it’s already expanding its style offerings with the addition of trend-right sports bra and bralette silhouettes.

Co-founders Jenna Kerner and Jane Fisher surveyed their customers and discovered that these bra types were among the two most-request styles. Both are available in a variety of nude shades for an array of skin tones. The sizes will range from XS to XXXL and retail for between $40 and $45. The new bras now bring the brand’s options to five styles.

The products were designed to be comfortable, with support where needed. The “Bliss” bralette features a clean, seamless style with a v-neck front and back. The proprietary band construction provides lift, without the need for underwires.

The “Move” sports bra silhouette offers a compression-style racer back and lightweight nylon and spandex fabrication, including technology that “quickly absorbs sweat and reduces odor,” the company said. The style also features a long-line body designed to sit lower on a woman’s core so it won’t ride up, and knit-in details provide extra support. The Move also includes a pocket in the back to stash a cell phone, credit card or keys.

Earlier this year, the indie brand expanded its size range by 12, and it still plans additional size rollouts later this year.

The direct-to-consumer brand was founded in 2017. Last July it completed a $2-million seed round led by early-stage venture capital firm CRV.