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Bankrupt JCP Bets on New Athleisure Brand

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With consumers prioritizing comfort while they stay at home because of the pandemic, the athleisure and activewear categories have flourished this year. Kohl’s has introduced a new private-label specialty athleisure brand to debut in March. California lifestyle chain PacSun launched PacSun Active, a new category “inspired by the importance of wellness and inclusivity.” Madewell debuted…

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