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Bankrupt JCP Bets on New Athleisure Brand

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

With consumers prioritizing comfort while they stay at home because of the pandemic, the athleisure and activewear categories have flourished this year. Kohl’s has introduced a new private-label specialty athleisure brand to debut in March. California lifestyle chain PacSun launched PacSun Active, a new category “inspired by the importance of wellness and inclusivity.” Madewell debuted…

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