Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Bankrupt JCP Bets on New Athleisure Brand

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

With consumers prioritizing comfort while they stay at home because of the pandemic, the athleisure and activewear categories have flourished this year. Kohl’s has introduced a new private-label specialty athleisure brand to debut in March. California lifestyle chain PacSun launched PacSun Active, a new category “inspired by the importance of wellness and inclusivity.” Madewell debuted…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!