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J.C. Penney Brings Secondhand Apparel to Stores as CEO Works to Rebuild Business

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Amid its efforts to restructure its business, J.C. Penney is embracing a new path to get there: resale. The mass chain under new leadership managed to narrow its second-quarter loss and enter the back half with a clean inventory position, and chief executive officer Jill Soltau is rebuilding the business model to include online resale…

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