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J.Crew Takes Cues From Untuckit’s Practical Apparel Approach

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

Digital natives are teaching traditional retailers a lot about what today’s consumers want. J.Crew is taking note from Untuckit when it comes to designing products for the modern guy. A new men’s shirt, “J.Crew Untucked,” became available to consumers this month. Developed in-house by J.Crew, the shirt caters to consumers who are looking for a more tailored and casual…

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