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J.Crew Takes Cues From Untuckit’s Practical Apparel Approach

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Digital natives are teaching traditional retailers a lot about what today’s consumers want. J.Crew is taking note from Untuckit when it comes to designing products for the modern guy. A new men’s shirt, “J.Crew Untucked,” became available to consumers this month. Developed in-house by J.Crew, the shirt caters to consumers who are looking for a more tailored and casual…

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