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J.C. Penney Turns to Boomer Moms for a Lifeline

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

J.C. Penney is in flux. And not just in the same way that its peers in the department store space are in flux. The retailer has the added challenge of being in between CEOs, swinging between target consumer demographics, and in conflict between billing itself as a soft goods resource and a hard goods go-to….

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