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J.C. Penney Turns to Boomer Moms for a Lifeline

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

J.C. Penney is in flux. And not just in the same way that its peers in the department store space are in flux. The retailer has the added challenge of being in between CEOs, swinging between target consumer demographics, and in conflict between billing itself as a soft goods resource and a hard goods go-to….

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