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JCPenney’s the Latest Retailer to Hang its Hat on Activewear

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

In the wake of CEO Jill Soltau’s exit, JCPenney is scrambling for answers under its new ownership on how to revive the century-old department store. Like other department store and apparel contemporaries, the retailer is now hoping that it can capitalize on the activewear craze with the redesign of its own brands. On Thursday, JCPenney…

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