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JCPenney’s the Latest Retailer to Hang its Hat on Activewear

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In the wake of CEO Jill Soltau’s exit, JCPenney is scrambling for answers under its new ownership on how to revive the century-old department store. Like other department store and apparel contemporaries, the retailer is now hoping that it can capitalize on the activewear craze with the redesign of its own brands. On Thursday, JCPenney…

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