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Tech-First Fitting Rooms Could Help JCP Attract New Shoppers

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J.C. Penney’s new Texas concept store brings its experiential focus into the fitting rooms, too. Marking a “comprehensive foundational and transformational” update to how JCP approaches the store experience, the Hurst location, open since November, offers a barbershop, a salon, styling services for women and new tech-enabled fitting rooms designed to elevate the customer experience….

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