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Tech-First Fitting Rooms Could Help JCP Attract New Shoppers

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

J.C. Penney’s new Texas concept store brings its experiential focus into the fitting rooms, too. Marking a “comprehensive foundational and transformational” update to how JCP approaches the store experience, the Hurst location, open since November, offers a barbershop, a salon, styling services for women and new tech-enabled fitting rooms designed to elevate the customer experience….

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