Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Tech-First Fitting Rooms Could Help JCP Attract New Shoppers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

J.C. Penney’s new Texas concept store brings its experiential focus into the fitting rooms, too. Marking a “comprehensive foundational and transformational” update to how JCP approaches the store experience, the Hurst location, open since November, offers a barbershop, a salon, styling services for women and new tech-enabled fitting rooms designed to elevate the customer experience….

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!