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Can a Makeover Pull JCP Back from the Brink of Irrelevance?

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In an attempt to revive flagging consumer interest, long-embattled retailer J.C. Penney is finally getting a facelift at one Texas location. The 117-year-old department unveiled its newly re-imagined concept store format just outside of Dallas in Hurst, Texas, last week. In a statement, the company defined JCP’s ethos as “experiential at its core,” and said…

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