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JCP Makes Play for Gen Z With Forever 21 Fashion

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

JCPenney has been in the middle of a merchandising revamp this year, overhauling many of its private brands and bringing in new partners alike. The department store’s latest addition targets the coveted Gen Z demographic in an effort to get teens and young adults back to its stores and e-commerce site. For the first time,…

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