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JCPenney’s New Private Label Helps Consumers Invest in Their Nest

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

JCPenney is filling out its home portfolio with yet another private label as the retailer aims to reestablish itself as a premier home destination. The department store has introduced the Loom + Forge brand into its exclusive merchandise offering. The Loom + Forge collection includes homeware for the indoors and outdoors, at the kitchen table,…

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