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JCPenney’s New Private Label Helps Consumers Invest in Their Nest

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JCPenney is filling out its home portfolio with yet another private label as the retailer aims to reestablish itself as a premier home destination. The department store has introduced the Loom + Forge brand into its exclusive merchandise offering. The Loom + Forge collection includes homeware for the indoors and outdoors, at the kitchen table,…

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