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JCPenney Launches New Private Label With a Purpose

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

JCPenney’s newest private brand gives back to diverse communities. The Hope & Wonder brand launched Thursday with apparel, gifts, accessories and home goods commemorating Valentine’s Day, St. Patrick’s Day, Easter, Independence Day, Halloween, Hanukkah, and Christmas, as well as Pride, Juneteenth, and Hispanic Heritage Month. JCPenney will give back 100 percent of the label’s net…

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