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JD Sports Inks Deal with ABG for Reebok Expansion

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

JD Sports Fashion plc and Authentic Brands Group have inked a strategic partnership to expand the Reebok brand across JD’s company-owned operations in North America and Europe. JD Sports is already a global, multichannel retailer for the Reebok brand, and the arrangement with ABG is both non-exclusive and the first of its kind in the…

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