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Jockey Expands Offline Strategy With its First Pop-Up Location

Jockey International is adding a new offline retail option, opening its first pop-up at Roosevelt Field.

The pop-up is part of a section in the shopping mall created by owner and operator Simon Property Group Inc., called The Edit. Jockey has an extensive presence in the outlet sector, but the pop-up will be a short-term expansion into the mall space.

According to Simon, the 1,700 square-foot space will a feature contemporary assortment of men’s and women’s underwear, activewear, sleepwear and loungewear. An underwear bar will offer customers exclusive in-store promotions and “flash happy-hour sales,” and there will also be exclusive merchandise available, plus an embroidery station for personalization.

The pop-up is now open to shoppers and will be in operation through January 2020. Simon said the space allows brands the opportunity to “test products and interact with consumers in a new format.”

One of the lines highlighted in the pop-up is the new Jockey x Victoria Arlen collection. Arlen, a television personality for ESPN, is the brand’s ambassador, and the pair have previously partnered on a line of athleisure apparel.

“As a company, we have been eager to launch our first pop-up store and The Edit @ Roosevelt Field provides us the flexibility to showcase Jockey products in an exciting and engaging way,” Melissa Latham, Jockey’s vice president of North American retail division, said.

The Edit, launched in late 2017, is a turn-key concept that allows brands to gain additional exposure and attract new customers. The site itself is set up as a permanent pop-up store that features a rotation of different brands, allowing Simon to bring in new brands and experiences for its customers. Brands featured in the past include intimates brand Lively, men’s wear line Rhone, cosmetics company Winky Lux, children’s apparel firm Egg Baby and Portuguese women’s accessories brand Parfois.