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Next Taps Hedge Fund for Royal-Approved Maternity Wear Deal

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A Duchess-approved maternity brand is the latest to link up with Next plc, the British fashion retailer that’s forged joint ventures with Gap and Victoria’s Secret U.K. and recently raised prices. JoJo Maman Bébé, the maternity-wear label behind Kate Middleton’s famous “Cream Princess Coat,” was sold to Next plc and financial sponsors affiliated with Davidson…

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