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Apparel Could Take a Bigger Chunk of $27B July 4 Spending

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Apparel retailers, get your stars-and-stripes-themed shirts ready. Demand continues to creep back up ahead of July 4 as shoppers anticipate spending big for the U.S. holiday, which could see some of the first big get-togethers in the 16 months since the coronavirus pandemic first started. Although a mere 7.5 percent of shoppers on May 10…

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