Step aside, Stitch Fix. There’s a new subscription box in town.
Kidpik, a shopping service for girls that debuted in spring/summer, on Monday announced the launch of its Fall 2016 fashion boxes, after experiencing positive consumer feedback and shipping tens of thousands of boxes nationwide. The new clothing assortment consists of four different looks, including a trendy rock ‘n roll-inspired set, classic Americana, girly country chic and an athleisure set. In addition to the new line, Kidpik also announced that it would add a monthly service and offer girls new apparel options twice a season.
“We are excited to begin delivering our fall box collection of Kidpik and we can’t wait to see our customers’ reactions,” said CEO Ezra Dabah. “It is beautiful to see the excitement, joy and smiles on the girls’ faces and to hear from parents how much they love the convenience, style and value of Kidpik.”
Empowering girls to create their own style, Kidpik curates a limited edition line of apparel, accessories and footwear for girls ages 3 to 12 (sizes 4 to 14), making personal styling convenient and fun with free delivery and home try-on.
Girls can make their own profile on Kidpik’s website, where they determine if their style is active, classic, girly or trendy. The clothing brand’s stylists and proprietary algorithms hand-select six to seven items for each girl. If she wishes to keep all the items in her box, Kidpik sends her parents a 30 percent discount. Should the girl not like all the products, her parents may purchase desired clothing and send the rest back free of charge.
At an average price of $85 for the whole box, or $12.50 per item, Kidpik presents a cost-efficient option to parents who want to purchase apparel for their girls during critical times of year, such as back-to-school and holidays.