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Can a Bra Fix Your Posture? This DTC Brand Thinks So

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Long hours spent in front of a computer can take their toll on a woman’s body, and pain—not posture—is usually her greatest concern at the end of the day. But proper alignment can alleviate some of those aches, according to Vivian Lee, the founder and CEO of Kinflyte, a new women’s lifestyle brand focuses on…

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