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Pay-Later Programs Emerge as Battleground for Customer Loyalty

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Klarna is looking to stand out in a growing installment payment space by launching a new loyalty program within its “buy now, pay later” platform. Dubbed Vibe, the just-announced rewards program will launch in the U.S. in June, and will be extended to the Swedish fintech’s other major markets, including Germany, the U.K., Sweden and…

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