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Did Klarna and Cosmo Just Reinvent the Back-to-School Sale?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Online buy now, pay later service Klarna is teaming up with the millennial woman’s bible—Cosmopolitan Magazine—to stage a summer blowout. On Monday, the companies announced the first annual Hauliday by Cosmo x Klarna virtual shopping event, which will take place on Aug. 8-9. Curated to the tastes of young shoppers, the 48-hour sale will feature…

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