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Fitting Rooms Are Poised to Make a Comeback, Research Finds

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Although 2020 appeared to put a serious scare into shoppers and their opinions of fitting rooms, or even setting foot in a store in general, a lot has changed in the times since non-essential stores first shuttered across the U.S. A full 77 percent of American shoppers want to be able to try on clothes…

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