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Fitting Rooms Are Poised to Make a Comeback, Research Finds

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Although 2020 appeared to put a serious scare into shoppers and their opinions of fitting rooms, or even setting foot in a store in general, a lot has changed in the times since non-essential stores first shuttered across the U.S. A full 77 percent of American shoppers want to be able to try on clothes…

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