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Klarna, Snoop Dog and the Gospel of the Smooth Experience

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

From the looks of it, how people pay for their purchases is retail’s new battleground. Swedish bank and fintech unicorn Klarna is making a big push into the U.S. retail market with its message of “smoooth experiences” for all with the moment of conversion taking center stage. Like virtually all players in the rapidly evolving…

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