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These 9 Themes Define How Brands Carve Out Meaning and Relevance

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The brands that have emerged as winners in 2020 have ditched old adages and stale strategies, instead relying on learnings to fuel their evolution. A new report from Klaviyo, Route and Future Commerce highlights some of the brands and qualities that have inspired consumer confidence and loyalty in the age of COVID-19. “If ever there…

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