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How Knot Standard is Tying In-Store Showrooms into the Online Experience

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Knot Standard, a seller of premium custom men’s wear, has introduced a virtual showroom experience known as the “Stylist Store,” giving new and existing shoppers alike a personalized wardrobe and recommendation portal accessible via e-commerce and mobile. The Stylist Store is the latest launch from the direct-to-consumer brand aimed at redefining the custom experience through…

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