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Kohl’s Axes Eight Fashion Brands to Focus on Fitness, Beauty

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Kohl’s has been busy chasing millennial-friendly fashion brands, and now it’s ditching eight labels in favor of the comfy-cozy activewear and athleisure that it believes shoppers will want now—and after quarantine. The chain is pivoting away from eight “down-trending women’s private brands” that include Dana Buchman, Jennifer Lopez, Mudd, Candie’s, Rock & Republic, Popsugar, Elle…

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