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Kohl’s Axes Eight Fashion Brands to Focus on Fitness, Beauty

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Kohl’s has been busy chasing millennial-friendly fashion brands, and now it’s ditching eight labels in favor of the comfy-cozy activewear and athleisure that it believes shoppers will want now—and after quarantine. The chain is pivoting away from eight “down-trending women’s private brands” that include Dana Buchman, Jennifer Lopez, Mudd, Candie’s, Rock & Republic, Popsugar, Elle…

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