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Kohl’s Wants to be the Discovery Platform for Aspirational Consumers—but Will it Succeed?

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Kohl’s Corp. is changing with its customer base, and now it’s thinking very differently about its raison d’être. During a keynote at Consensus’ Ninth Annual Great Brands Conference Wednesday in Manhattan, CEO Michelle Gass addressed the evolution underway at Kohl’s and what lies ahead as the retailer seeks to attract new younger customers without alienating…

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