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How Kohl’s Is Modernizing for the Millennial Mom

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Kohl’s is all about the millennial mom and millennial families—but there’s just one little hitch. “She shops Kohl’s for her kids,” the chain’s chief merchandising officer Doug Howe shared at WWD Retail 2030 last week, speaking of the Kohl’s consumer, “but she finds the rest of the store difficult to navigate.” The largely off-mall retailer…

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