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How Kohl’s Is Modernizing for the Millennial Mom

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Kohl’s is all about the millennial mom and millennial families—but there’s just one little hitch. “She shops Kohl’s for her kids,” the chain’s chief merchandising officer Doug Howe shared at WWD Retail 2030 last week, speaking of the Kohl’s consumer, “but she finds the rest of the store difficult to navigate.” The largely off-mall retailer…

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