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Can Kohl’s Private-Label Athleisure Launch Take Activewear to 30% of Sales?

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

The aggressive push into activewear and casual wear continues to be a theme for Kohl’s in 2020, with the department store now launching a new private label specialty athleisure brand, FLX, to complement its slate of partnerships. FLX will debut in select stores and on the Kohl’s website beginning in March. Kohl’s CEO Michelle Gass…

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