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L Brands Missed Q4 Sales Projections and Shares are Sliding

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

L Brands Inc., the parent company to Victoria’s Secret, Pink and Bath & Body Works, on Wednesday reported mixed fourth-quarter results and investors weren’t happy about it. In a Nutshell: L Brands managed a beat on Wall Street’s fourth-quarter estimates for diluted earnings per share, although it did miss sales projections. Investors punished the stock…

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