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New Deal Draws Laura Ashley Back Into Fashion

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Laura Ashley parent Gordon Brothers inked an IMG deal that brings the label to fashion, beauty, homeware and hospitality items through licensing and retail partnerships and collaborations. The partnership spans Europe, Australia, New Zealand, China, India and the Middle East. “Our focus in working with IMG will be to select additional strategic partnerships and collaborations…

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