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Lego Lands at Pottery Barn Kids

The Lego brand is everywhere, from Target to Adidas to Snapchat-inspired style. Now, the world’s most reputable company is in bed with an icon of home decor.

Pottery Barn Kids bet on the popularity of one of the most iconic toy brands, launching a new licensed line with Lego this week. The Pottery Barn Kids x Lego collection includes bedding, towels, rugs, pajamas, and decorative accessories featuring Lego’s colorful brick and figure patterns. Sheet and pajama sets are made with organic cotton, nodding to a growing consumer preference for eco-friendly and health-supporting products. Pottery Barn recently detailed plans to sustainably source all of its cotton by the end of the year.

“The Lego Group’s brand values are what made them such a natural partner for Pottery Barn Kids,” said Allison Spampanato, senior vice president of design for Pottery Barn Kids. “With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”

The Lego partnership is the latest licensed line for Pottery Barn Kids, which also has collections featuring Star Wars, Harry Potter, Disney characters, and designs by bridal fashion designer Monique Lhuillier, among others. The Williams-Sonoma-owned company also partnered with sustainable designer Tracy Reese last year on a colorful collection of bedding, rugs and other items.

“We loved seeing the Lego design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces,” said Satwik Saraswati, design director, Lego Licensing and Extended Line. “We look forward to this collection unleashing creativity and fun in children’s rooms, as it did within our teams when they came together to work on it.”

The line retails from $22.50 for pillowcases to $318 for quilts and is sold on the Pottery Barn Kids website and in stores.