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Why LEK Consulting’s Consumer Head Says it’s Time to Turn Down the Retail ‘Noise’

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Retailers are always striving to draw customers in: with a compelling brand story, a product that solves a known pain point, or customer service that goes above and beyond. But as digitally-native brands continue to reinvent e-commerce, it’s up to brands large and small to meet customers where they are instead of pulling them in….

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