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As L.L.Bean Adds Athleisure, Ultracor Dials Up Affordable Activewear Line

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

As the activewear market continues to boom, one luxury brand is expanding its market. Founded in 2014, Ultracor recently launched its spinoff brand Cor. Utilizing the same made-to-order model as its environmentally conscious parent company, Cor currently offers a selection of sports bras, leggings and hoodies—all at a lower price point than Ultracor. “As a…

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