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As L.L.Bean Adds Athleisure, Ultracor Dials Up Affordable Activewear Line

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As the activewear market continues to boom, one luxury brand is expanding its market. Founded in 2014, Ultracor recently launched its spinoff brand Cor. Utilizing the same made-to-order model as its environmentally conscious parent company, Cor currently offers a selection of sports bras, leggings and hoodies—all at a lower price point than Ultracor. “As a…

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