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As L.L.Bean Adds Athleisure, Ultracor Dials Up Affordable Activewear Line

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

As the activewear market continues to boom, one luxury brand is expanding its market. Founded in 2014, Ultracor recently launched its spinoff brand Cor. Utilizing the same made-to-order model as its environmentally conscious parent company, Cor currently offers a selection of sports bras, leggings and hoodies—all at a lower price point than Ultracor. “As a…

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