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Loehmann’s Adds Industry Veteran for E-Commerce Relaunch

Loehmann’s, the designer discounter that filed for bankruptcy protection last December and sold its assets, has plans to relaunch as an e-tailer.

The company announced that Tony D’Annibale, president of Jessica’s Brands, will be joining the Loehmann’s Advisory Board while the company builds its online marketplace, Loehmanns.com. D’Annibale has a vast amount of knowledge and experience in retailing and in the off-price merchandising category, and will work with the management team during its e-commerce relaunch.

With more than 30 years of department store retailing and off-price experience, D’Annibale served as the chief merchandising officer of Rue La La, a popular online shopping destination. He served as Loehmann’s executive vice president of merchandising for over 20 years under previous ownership.

D’Annibale said in a statement, “I am thrilled to be part of this team and to be part of the new Loehmann’s story as it begins this chapter online. The brand has had loyal customers who are always looking for the latest trends – and online shopping is the trendy way forward.”

Last year’s bankruptcy filing was Loehmann’s third since 1999. With the help of D’Annibale and its new ownership, the company is hoping to expand online and regain its presence.

Andrew Sole, managing member of Esopus Creek Advisors and the owner of Loehmann’s brand, said of D’Annibale, “His experience with digital retail as well as his background in merchandizing makes him an ideal addition to our team.” He added, “His understanding of the Loehmann’s customer aligns with our passion for building upon the heritage of this beloved brand.”