Bringing together two venerable, but before now, disparate retailers, Walmart.com and Lord & Taylor said Wednesday they will begin to roll out the new Lord & Taylor flagship store on Walmart.com in the coming weeks.
Part of Walmart.com’s broader fashion destination strategy, the Lord & Taylor flagship will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy.
“As part of the Walmart.com redesign and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience,” Denise Incandela, head of fashion for Walmart U.S. eCommerce, said. “The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response. The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.”
The Lord & Taylor flagship features a slew of styles, including women’s, men’s and kids’ clothing, shoes, handbags, accessories and jewelry that it says will be updated regularly. Customers can shop by category or brand, or draw inspiration from editorial stories. Orders over $35 will be eligible for free two-day shipping.
“This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” RJ Cilley, senior vice president of digital at Lord & Taylor, said. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”
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Walmart said the Lord & Taylor store complements Walmart.com’s everyday fashion assortment of millions of affordable, on-trend items. Walmart.com’s new fashion experience will consist of two shops: Everyday Brands and Premium Brands. To distinguish Walmart.com’s premium shop, a “Premium Brands from Lord & Taylor” header will run across each premium brand page. In addition to the categories offered by Lord & Taylor, Walmart.com’s broader fashion experience will also feature watches, luggage and travel, seasonal shops and premium beauty.
The retail collaboration trend has also seen Walmart team with FedEx Office to place 500 new FedEx Office locations within select domestic Walmart stores in the next two years after a successful pilot program that spanned 47 locations in six states.
It also follows a somewhat similar agreement between Amazon and Kohl’s to open Amazon shops in 10 of its locations.