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There are Four Consumer Loyalty Personas—Here’s What You Need to Know

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Like everything else these days, consumer attitudes about loyalty are evolving—and yet many retailers aren’t keeping pace with these new behaviors and what they mean for retail businesses. Oracle’s new report, “The Loyalty Divide: Retailer and Consumer Perspectives” takes a deep dive into the disparate loyalty points of view held by merchants and their shoppers…

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