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Lululemon Doubles Down on “Lab,” Its Minimalist Streetwear Collection

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Widely credited as the foremost pioneer in the athleisure trend that has rocked retail for half a decade, Lululemon is stepping away from leggings with a line that favors fashion over function. The Canadian athletic apparel brand is bringing its minimalistic Lab line to 45 stores across the U.S., where it was previously only available…

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