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Can Lululemon Double its Men’s Wear Revenue Over the Next Five Years?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In April, after Lululemon reported its strongest quarter of growth in six years, propelling share prices to 268 percent of their previous value, the brand released what it called the “three pillars of growth” for Lululemon Athletica. Inside, Lululemon presented a bold five-year plan: it would double its digital sales, quadruple its international sales and—in…

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